Google Ads PPC Glossary
Glossary
Don’t know what a term means? See definitions of common Google Ads features and concepts, as well as links to additional details or set-up instructions.
Basic Google Ads terms
- Ad group: Definition
- Average daily budget: Definition
- Campaign: Definition
- Click: Definition
- Dashboard: Definition
- Default values: Definition
- Destination URL: Definition
- Display URL: Definition
- Final URL: Definition
- Google Account: Definition
- Google Ads: Definition
- Impressions: Definition
- Keyword close variants: Definition
- Keywords: Definition
- Landing page: Definition
- Maximum CPC bid: Definition
- Quality Score: Definition
- Relevance: Definition
All Google Ads terms
- About ad relevance
- About ad rotation settings
- About top and absolute top metrics
- Account budget
- Active View
- Actual cost-per-click (CPC): Definition
- Ad delivery options
- Ad extensions
- Ad formats
- Ad group default bids
- Ad group: Definition
- Ad position
- Ad Preview and Diagnosis tool
- Ad Rank
- Ad Rank thresholds: Definition
- Ad status: Definition
- Ad strength: Definition
- AdSense
- Advertising policies
- Algorithm: Definition
- All conversions: Definition
- Alternate email address
- Analytics
- Approved (adult): Definition
- Approved (limited all locations): Definition
- Approved (limited): Definition
- Approved (non-family): Definition
- Approved: Definition
- Associations view
- Auction
- Auto-tagging: Definition
- Automated bid strategy: Definition
- Automatic payments
- Average cost-per-click (Avg. CPC): Definition
- Average CPA: Definition
- Average daily budget: Definition
- Average product price (beta): Definition
- Benchmark product price (beta): Definition
- Benchmark product price difference (beta): Definition
- Bid adjustment: Definition
- Broad match: Definition
- Bulk edits: Definition
- Cache
- Campaign draft: Definition
- Campaign experiment: Definition
- Campaign group: Definition
- Campaign status: Definition
- Campaign: Definition
- Card verification number (CVN)
- Change history
- Click: Definition
- Clickthrough rate (CTR): Definition
- Combined audiences: Definition
- Consolidated billing
- Contextual targeting
- Conversion action: Definition
- Conversion page
- Conversion rate: Definition
- Conversion tracking: Definition
- Conversion window: Definition
- Conversion: Definition
- Cookie: Definition
- Cost-per-click (CPC): Definition
- Cost-per-thousand impressions (CPM): Definition
- Cost-per-view (CPV): Definition
- CSV file: Definition
- Customer data file: Definition
- Customer data: Definition
- Customer ID: Definition
- Customer list: Definition
- D-U-N-S number
- Deep link
- Destination URL: Definition
- Disapproved: Definition
- Display Network: Definition
- Display partners
- Display Planner: Definition
- Display URL: Definition
- Domain
- Eligible: Definition
- End Date: Definition
- Ended campaign: Definition
- Enhanced CPC (ECPC): Definition
- Error sites
- Exact match: Definition
- Expected clickthrough rate: Definition
- Extensions view
- Family status: Definition
- Filter: Definition
- First page bid estimate: Definition
- First position bid estimate: Definition
- Frequency capping: Definition
- Google Account: Definition
- Google Ads API (AdWords API)
- Google Ads promotional code (coupon)
- Google Ads: Definition
- Google forwarding number
- Google My Business
- Google Network
- Hashed data: Definition
- Hashing: Definition
- Image ad
- Impressions: Definition
- In-line editing: Definition
- Interactions: Definition
- Invalid clicks
- Inventory filters: Definition
- IP address
- Keyword insertion
- Keyword matching options: Definition
- Keyword Planner
- Keyword status: Definition
- Keywords: Definition
- Landing page experience: Definition
- Landing page: Definition
- Limited by budget
- Local catalog ads: Definition
- Location targeting
- Low data
- Low search volume
- Managed placements
- Manual CPC bidding
- Manual payments
- Maximize clicks: Definition
- Maximum CPC bid: Definition
- Mobile ad
- Mobile Device ID: Definition
- Monthly invoicing
- Multiple sign-in: Definition
- Native ads: Definition
- Negative broad match: Definition
- Negative exact match: Definition
- Negative keyword: Definition
- Negative phrase match: Definition
- Organic search result
- Outstream video ad format: Definition
- Overdelivery credit
- Overdelivery: Definition
- Pacific Time (PST or PDT)
- Parked domain site
- Path: Definition
- Payment method
- Payments profile
- Pending campaign: Definition
- Performance target: Definition
- Phrase match: Definition
- Placements
- Play rate
- Portfolio bid strategy: Definition
- Product data: Definition
- Product group
- Product Shopping ad: Definition
- Prominence
- Quality Score: Definition
- Recommended daily budget: Definition
- Referrer URL
- Relevance: Definition
- Remarketing
- Responsive ads: Definition
- Return on investment (ROI)
- Search Network: Definition
- Search partners: Definition
- Search terms report: Definition
- Segment: Definition
- SHA256 Algorithm: Definition
- Shopping ad: Definition
- Shortform and longform videos
- Showcase Shopping ad: Definition
- Smart Bidding: Definition
- Statistics table: Definition
- Subdomain: Definition
- Target CPA bidding: Definition
- Targeting method
- Text ad
- Text overlay ad
- Top of page bid estimate: Definition
- Tracking template: Definition
- TrueView video ad formats
- Under review: Definition
- Unique Reach: Definition
- URL
- URL parameter
- User id: Definition
- Video publisher
- View rate: Definition
- View-through conversion window: Definition
