This Confidential Client is one of the oldest and most successful home warranty companies in the United States. They were not happy with their digital marketing and felt like performance was mediocre. After a complete overhaul and rebuild of their Google PPC ad campaign, SearchNom was able to reduce cost per lead from $125 down to $17 in 3 short months. This has allowed them to invest more in their company and less in affiliates charging a CPL more than 3.5x more than what they pay now.
Challenge
To reorganize and track meaningful data for a $27 billion travel agency.
Solution
SearchNom taught their internal team how to reorganize dimensions and metrics for internal and external stakeholders. Leveraging several Google products, we were able to consolidate reporting into meaningful data. Leveraging heat maps and other heuristics, this client was able to focus on stakeholders that mattered most and reengineer their website design.
Results
TBD
69% CTR
86.4% less CPA!
275% ROI
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our marketing department. We always know that we have options that is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
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