A confidential global travel company desired a better internal tracking of user behavior from a variety of sources and user types to help better analyze the data.
Challenge
To better analze existing users to make more actionable decisions on user experience.
Solution
A realtime dashboard pulling accurate data from Google analytics was created after helping identify users that were important to measure. Working closely with the in house development team, Searchnom helped create unique usertypes measured by login activity to better sort user categories.
Results
We’ve helped streamline reporting data in an easy to view realtime dashboard that can easily be shared with other internal stakeholders. This is being used to decide future versions of user experience. Progress pending results.
9.0% CTR
20% less loadtime
XXX% ROI pending
From The Client
“These guys have helped answer our questions about Google platform abilities so that we could decide a better course of action for our business. We know their detailed responses to Google analytics and identifying user goals, filters, and data has been incredibly helpful for us to improve internal reporting systems. Combine that with a complete overhaul of our tagging platform has helped us eliminate unnecessary data we didn't need to spend time anayzing.”
Get new case studies by email:
More Case Studies
See all
