Strategic Use of Images in Search Engine Optimization
- April 17, 2014
- Advanced SEO Techniques, SEO
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all posts-
Black Friday Strategies For 2025: Learning From Last Year’s Winning Tactics via @sejournal, @gregjarboe
Source: Search Engine Journal Published on 2025-09-29
-
SEO For Paws Live Stream Conference: Free Tickets Out Now via @sejournal, @theshelleywalsh
Source: Search Engine Journal Published on 2025-09-29
-
YouTube Answers Creator Questions On Profanity Monetization via @sejournal, @MattGSouthern
Source: Search Engine Journal Published on 2025-09-26
-
Pinterest Launches “Top of Search” Ads In Beta via @sejournal, @MattGSouthern
Source: Search Engine Journal Published on 2025-09-26
-
Why Reddit Is Driving The Conversation In AI Search – User Journey Over Short Tail via @sejournal, @brentcsutoras
Source: Search Engine Journal Published on 2025-09-26
-
The Impact Of AI Overviews & How Publishers Need To Adapt via @sejournal, @MattGSouthern
Source: Search Engine Journal Published on 2025-09-26
-
Gemini 2.5 Flash Update: Clearer Answers, Better Image Understanding via @sejournal, @MattGSouthern
Source: Search Engine Journal Published on 2025-09-25
-
Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds via @sejournal, @MattGSouthern
Source: Search Engine Journal Published on 2025-09-25
-
Track, Prioritize & Win: The Complete GEO Playbook For AI Search Visibility via @sejournal, @samanyougarg
Source: Search Engine Journal Published on 2025-09-25
-
When Agents Replace Websites via @sejournal, @DuaneForrester
Source: Search Engine Journal Published on 2025-09-25
-
How People Use ChatGPT & What It Means For The C-Suite via @sejournal, @TaylorDanRW
Source: Search Engine Journal Published on 2025-09-25
-
Get Found Without Paying for Ads via @sejournal, @thryv
Source: Search Engine Journal Published on 2025-09-25
-
SISTRIX Reports Sharp Drop In ChatGPT Web Searches via @sejournal, @MattGSouthern
Source: Search Engine Journal Published on 2025-09-24
-
Newfold Digital Sells MarkMonitor As Part Of Strategic Refocus via @sejournal, @martinibuster
Source: Search Engine Journal Published on 2025-09-24
-
Google App Adds Search Live For Real-Time Visual Search via @sejournal, @MattGSouthern
Source: Search Engine Journal Published on 2025-09-24
-
Google to block Bard’s shared chats from showing in Google Search
Source: searchengineland Published on 2023-09-26
-
Facebook can be sued over biased ad algorithm claims, court rules
Source: searchengineland Published on 2023-09-26
-
Apple has 19 billion reasons not to build a Google Search rival
Source: searchengineland Published on 2023-09-26
-
Microsoft Advertising Network for retail launches in the US
Source: searchengineland Published on 2023-09-26
-
What is generative AI and how does it work?
Source: searchengineland Published on 2023-09-26
-
How to create an SEO roadmap
Source: searchengineland Published on 2023-09-26
-
AI in SEO: How to navigate legal challenges and ensure compliance
Source: searchengineland Published on 2023-09-26
-
Does guest blogging still work for SEO? Pros, cons and best practices by Adsy
Source: searchengineland Published on 2023-09-26
-
Microsoft signs deal to serve sponsored links in Snapchat’s My AI
Source: searchengineland Published on 2023-09-25
-
Trends in paid search to watch in 2024 by Cynthia Ramsaran
Source: searchengineland Published on 2023-09-25
-
Links are not a top 3 Google Search ranking factor, says Gary Illyes
Source: searchengineland Published on 2023-09-25
-
ChatGPT rolls out voice and image prompts
Source: searchengineland Published on 2023-09-25
-
Measuring and optimizing for Google Core Web Vitals: A technical SEO guide
Source: searchengineland Published on 2023-09-25
-
Mapping the customer journey for SEO and marketing success
Source: searchengineland Published on 2023-09-25
-
Former Googler: Google ‘using clicks in rankings’
Source: searchengineland Published on 2023-09-25
Recent Posts
- Google has stopped deduplicating right-sidebar featured snippets January 29, 2020
- SEO News January 13, 2020
- DuckDuckGo is Now a Default Search Engine Option on Android in the EU January 13, 2020