Strategic Use of Images in Search Engine Optimization
- April 17, 2014
- Advanced SEO Techniques, SEO
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all posts- Optimizing For Google’s New Landscape And The Future Of Search via @sejournal, @lorenbakerSource:Search Engine Journal Published on 2024-10-29
- Transformation Complete: Google’s New AI Shopping Experience Verticalizes Search via @sejournal, @Kevin_IndigSource:Search Engine Journal Published on 2024-10-29
- Ready to Make Reddit Work for Your Brand? [Webinar] via @sejournal, @brentcsutorasSource:Search Engine Journal Published on 2024-10-29
- Beyond Pageviews: Measure Content Performance And User Engagement In GA4 via @sejournal, @gemmafontaneSource:Search Engine Journal Published on 2024-10-29
- Core Web Vitals Documentation Updated via @sejournal, @martinibusterSource:Search Engine Journal Published on 2024-10-29
- Google Proposes New Shipping Structured Data via @sejournal, @martinibusterSource:Search Engine Journal Published on 2024-10-28
- LinkedIn Launches Free AI Certification Courses via @sejournal, @MattGSouthernSource:Search Engine Journal Published on 2024-10-28
- Google Expands AI Overviews In Search To Over 100 Countries via @sejournal, @MattGSouthernSource:Search Engine Journal Published on 2024-10-28
- ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? via @sejournal, @makhyanSource:Search Engine Journal Published on 2024-10-28
- 5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar] via @sejournal, @hethr_campbellSource:Search Engine Journal Published on 2024-10-28
- A New Era Of SEO: Leveraging YouTube, LinkedIn, And Cross-Channel Strategies For Success via @sejournal, @gregjarboeSource:Search Engine Journal Published on 2024-10-28
- Google’s SEO Tip for Fixing Canonical URLs via @sejournal, @martinibusterSource:Search Engine Journal Published on 2024-10-28
- How Compression Can Be Used To Detect Low Quality Pages via @sejournal, @martinibusterSource:Search Engine Journal Published on 2024-10-27
- What Is Click-Through Rate & Why CTR Is Important via @sejournal, @beyondthepaidSource:Search Engine Journal Published on 2024-10-25
- 11 Tips For How To Find Great Writers via @sejournal, @seocopychickSource:Search Engine Journal Published on 2024-10-25
- Google to block Bard’s shared chats from showing in Google SearchSource:searchengineland Published on 2023-09-26
- Facebook can be sued over biased ad algorithm claims, court rulesSource:searchengineland Published on 2023-09-26
- Apple has 19 billion reasons not to build a Google Search rivalSource:searchengineland Published on 2023-09-26
- Microsoft Advertising Network for retail launches in the USSource:searchengineland Published on 2023-09-26
- What is generative AI and how does it work?Source:searchengineland Published on 2023-09-26
- How to create an SEO roadmapSource:searchengineland Published on 2023-09-26
- AI in SEO: How to navigate legal challenges and ensure complianceSource:searchengineland Published on 2023-09-26
- Does guest blogging still work for SEO? Pros, cons and best practices by AdsySource:searchengineland Published on 2023-09-26
- Microsoft signs deal to serve sponsored links in Snapchat’s My AISource:searchengineland Published on 2023-09-25
- Trends in paid search to watch in 2024 by Cynthia RamsaranSource:searchengineland Published on 2023-09-25
- Links are not a top 3 Google Search ranking factor, says Gary IllyesSource:searchengineland Published on 2023-09-25
- ChatGPT rolls out voice and image promptsSource:searchengineland Published on 2023-09-25
- Measuring and optimizing for Google Core Web Vitals: A technical SEO guideSource:searchengineland Published on 2023-09-25
- Mapping the customer journey for SEO and marketing successSource:searchengineland Published on 2023-09-25
- Former Googler: Google ‘using clicks in rankings’Source:searchengineland Published on 2023-09-25
Recent Posts
- Google has stopped deduplicating right-sidebar featured snippets January 29, 2020
- SEO News January 13, 2020
- DuckDuckGo is Now a Default Search Engine Option on Android in the EU January 13, 2020